American Queen Voyages has appointed Frits van der Werff senior vice president of guest experiences.
In the role, van der Werff will oversee hotel operations for the U.S. river cruise line's fleet and help enhance guests' onboard experiences.
"Frits comes to American Queen Voyages with an extensive background in the hospitality industry, from cruise lines to top hotels, and that makes him the perfect candidate to enhance our guest experience aboard our ships," said Cindy D'Aoust, president of American Queen Voyages. "We are confident that his leadership will bring even more luxurious and unique aspects to each guest's journey."
Van der Werff has spent 19 years in the industry in various hospitality roles and has led international operations teams for a number of brands, including Norwegian Cruise Line, MSC Cruises, Holland America Line and St. Regis Hotels & Resorts. He most recently was the vice president of resort operations for Westgate Resorts.
"I am eager to get to work with this talented group of service-minded team members to unleash new ideas while building on the success of the company's heritage and traditions," van der Werff said.